The Dawn Group are leading producers of high quality meat products which are designed for easy & convenient use by consumers.  There is something to suit everyone's taste in the product ranges we offer:

• Barbeque
• Burger
• Ready To Cook
• Ready To Heat

Our fresh meat ranges of beef, lamb & pork are carefully prepared by our teams of butchers, cut & sliced into a range of portion sizes, then packed to ensure freshness for the final consumer.

At Dawn we are very aware of changing consumer trends. An ever increasing number of people are now seeking meals which require less preparation & minimum effort to cook in the home. Consequently, we offer a comprehensive range of ready prepared meat products, which can form the centre of appetising but convenient meals. Speed and ease is achieved without compromise to the traditional values associated with meat - that it is wholesome, nutritious, tasty & satisfying!

We have family favourites such as fresh & frozen burgers & grills, delicious meat dishes which cook in 30 minutes, seasoned meats especially tailored for the BBQ and ranges of fully cooked meats which can microwave in minutes - such as delicious, award winning smoked pork ribs in our authentic American sauce.

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The ready to cook sector is growing rapidly in popularity with consumers who are seeking nutritious meals - but with the preparation done for them. After a busy day even the most talented cook may not be able to face the thought of having to create a meal from scratch ! Our range of ready to cook products can simply be popped into the oven in its convenient foil tray or pan fried or grilled in minutes.

The Ready to Cook category has been one of the rising stars of the food industry. The market has continued to grow at a rate of 8% per year and in 2008 the UK market was worth £543 million (Source: Mintel 2008). Consumer interest in scratch cooking and in eating healthily has favoured Ready to Cook foods while more consumers are now “eating in” providing the opportunity for Ready to Cook foods to play a more substantial role in home entertaining.

We combine high quality ingredients - which we may season or marinate for succulence & flavour - to create satisfying & delicious meal centres.

See our selection of Ready to Cook meals under the Dawn Meats branded Simply range.

Sometimes the long slow cooking that our grandmothers did was just the way to get the best out of ingredients. But given today's hectic pace of life, who of us has time to spend hours slaving over a hot stove ! So our chefs here at Dawn Meats have created fabulous dishes which we slow cook for hours to ensure that the meat is melt in the mouth tender. The home cook can then just microwave these dishes to re-heat and enjoy in minutes a meal that would have taken many hours to prepare from scratch.

The rise of Ready to Heat foods goes hand in hand with the need for convenient foods that are quick and easy to prepare. 85% of British Households own a microwave and the Ready to Heat meals market is now worth almost £1.9 million (Source: Mintel 2009)

See our selection of Ready to Heat meals under the Dawn Meats branded 'Straight to Plate' range.

Dawn Meats make a range of high quality fresh and frozen burgers in a range of flavours & sizes to suit a variety of eating occasions. Such as our ever popular burgers with buns - just grill your burger & add the cheese & relish for a satisfying tasty yet easy to prepare meal. If you enjoy a chunky, meaty burger - we can offer prime Aberdeen Angus beef burgers simply seasoned with salt & pepper.

Burgers are one of the most popular BBQ foods with Meat burgers representing around 13% of the overall BBQ foods market. Around three quarters of consumers who BBQ use burgers for these events while the total market for Fresh & Frozen burgers is estimated to be worth £466 million (Source: Mintel 2008).

Or if something succulent & flavoursome would tickle your taste-buds today we have a great range of deliciously seasoned burgers - great for BBQ's or a tasty mid-week supper at any time of year.

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The BBQ market is an important sector for meat product sales during the summer months - as more and more families choose to eat outdoors.

Estimated at £371million, the overall UK market for BBQ foods has seen a growth in both barbecue occasions and value of the BBQ foods market  (Source: Mintel 2008). The number of BBQ's that UK families hold has risen dramatically - from 37 million BBQ's in 2001 to 130 million in 2008

The increase in BBQ occasions in 2008 has been driven by a better weather but also an increase of use of barbecues during weekdays as well as social occasions during the weekend. Market value growth has been partly a result of premiumisation and increases in meat prices.

One of the reasons for this growth has been the increasing number of gas BBQ's that households own - it is now so quick & easy to eat outdoors & cook on the BBQ on the spur of the moment if it's a nice day - without having to wait 40 minutes for the charcoal to be at the correct temperature !
The new vogue for patio heaters has also helped - keeping the damp or chill at bay & making sitting outdoors more pleasant.

Dawn Meats have many years experience in the BBQ market with a skilled development team who are able to develop tasty products which lend themselves to cooking well on the BBQ without burning. Also our highly practiced production team are used to dealing with the weather related fluctuations on this market sector, ensuring that our highly successful range is available as soon as the sun shines !

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