Anuga is an international food and drinks event held biannually in Cologne.  It is widely regarded as the most important event in the international food and drink calendar and is attended by senior management across the industry.  Over 6,600 suppliers and 163,000 visitors from 175 countries attended Anuga in 2007, with 83% coming from outside Germany. 

Dawn Meats has a very strong presence each year in the beef trade hall and find it invaluable for networking and presenting their product on the world stage.

 

Pictured at Anuga this year, Richard Clinton – European Commercial Director, Trevor Sargent, Minister of State at the Department of Agriculture, Fisheries & Food and Ray Dempsey, Farmer participating in McDonalds Europe Flagship Farm Programme (details below).

McDonalds Europe Flagship Farm

A Dawn Meats supplier Ray Dempsey in Co Offaly was selected as one of only seven flagship farms announced recently by McDonald’s Europe. 
The aim of the Flagship Farm programme is to promote and share the benefits of sustainable agricultural practices by using McDonald’s case studies from its supply chain and to encourage broader adoption of these sustainable farming practices across the agricultural community.  In a recent statement in the Farmers Journal Clare Sheridan, Head of Supply Chain & Quality Assurance, McDonald’s Ireland said “The Dempsey Farm was recognised for the standards of animal welfare environmental management achieved in its beef production.  In addition to a commitment to the highest standards of food safety and quality for the supply of ingredients, at McDonald’s we are also sourcing suppliers who use sustainable agricultural practices which can be replicated by other farmers.  The Dempsey farm for example, helps to preserve the natural habitat by planting one hectare of ‘Linnet’ (Land Invested in Nature, Natural Eco Tillage) leaving it in a completely natural state without chemicals or fertilizers.